To calculate the value of a single customer and their potential enter "1"

Your goal should be to upsell each customer with complementary products/services.

Enter the average upsell amount here

Not everyone will take up your upsell offers.

Enter a percentage of customers you think might. 20% is a reasonable figure. Of course your goal should be to increase this.

So play with this figure and see how much it can positive impact your profits.

The first sale is always the hardest.

Having your clients make repeat purchases adds profit to your bottom line with significantly less marketing expenses.

Obviously, the more years you can get a client back, the greater your profits

The more referrals you get, the less you have have to spend on traditional marketing.

Not everyone will refer, so you can enter a fraction here.

Say 10% refer, enter .10 etc.